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Dr. Dre Ventures into Celebrity Liquor Business

Wendy Aron, 08.06.2008, 09:30 AM

(EZ-Tracks) - Hip Hop’s mega-entrepreneur Dr. Dre will uncork his very own brand of cognac and vodka at liquor stores around the country over the next sixty days, according to a Reuters report. The booze will be marketed by Drinks America Holding Ltd, the company behind many other celebrity liquor offerings, and Dr. Dre’s Interscope Geffen A&M Records label, a unit of Universal Music. Aftermath Cognac will come out first, followed by an 80-proof flavored and unflavored sparkling vodka, according to the report, which also noted that the marketing for the beverages will be tied in with the release of Dr. Dre's long awaited "Detox" album. In late, July Dr. Dre told USA Today that the album would be out in "November or December." The Connecticut-based Drinks America also markets Donald Trump's award-winning TrumpTM Super Premium Vodka and Willie Nelson's six-year Old Whiskey River Bourbon. The company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Cool, maybe Amy Winehouse can get her name attached to a nice Chianti. Classy.

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