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sound creating an ambient and soothing mood whether the style consists of instrumental pop, mild rock, or the traditional brass, piano or strings. Their albums are individually created with specified themes such as TV or movie themes, works of acclaimed recording artists or groups, music from a particular country, etc.

Producer Dick L. Miller founded the group in 1957 in the hopes of imitating the "mood music" style and sound of orchestras led by talented conductors such as Mantovani. However, his plan was to do so at a lower cost therefore recruiting easily interchangeable European musicians and labeling the name 101 Strings Orchestra. The group was signed to Miller's label Somerset. The group's arrangers were Robert Lowden, Joseph Kuhn and Monty Kelly respectively. Lowden's style consisted mostly of "dreamy" artistic ballads notably "Blue Twilight" while Kuhn focused on instrumental pop which was considered radio friendly such as "Blues Pizzicato". Kelly was the 101 Strings "Now Sound" specialist however his earlier work consisted mostly of Spanish and Latin influences.

Miller sold the organization to Al Sherman in 1964 who later renamed the label Alshire, releasing several albums under the name until 101 Strings' last attempt in 1981. Releases on Alshire include classics Jet Set, Sounds of Today, and the largely sampled Astro-Sounds from Beyond the Year 2000. In 1995, Madacy Entertainment purchased the 101 Strings catalog from Alshire and has reissued old material as well as released new creations.