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Haddaway grew up in the in Cologne, Germany, where he played soccer, worked as choreographer and made music on the side. Haddaway's big break came in 1992 when he was signed by German label Coconut Records. His first single "What Is Love" rapidly became very popular across Europe, reaching number 2 in Germany and in the United Kingdom, where it sold more than half a million copies. It later reached number 11 on the Billboard Hot 100. His second single "Life" hit number 2 in Germany, number 6 in the UK and number 41 in the USA; "I Miss You" and "Rock My Heart" were also top 10 smashes across Europe and established Haddaway as one of the most successful artists in the Eurodance genre. His first LP The Album was also a multi-million seller. In 1995 he returned with his second album The Drive, which spawned the UK top 20 hit "Fly Away", as well as "Catch a Fire" and "Lover Be Thy Name". Subsequent albums failed to leave a mark commercially, but "What Is Love" enjoyed renewed popularity after it was featured in a Saturday Night Live sketch that later became the 1998 film, A Night at the Roxbury. The song was also featured in a 2008 Pepsi commercial which parodied the sketch, which prompted thousands of downloads of the track, and led to it entering the Hot Digital Songs chart at number 68. Haddaway continues to record, coming out with Pop Splits in 2005 and Crucified in 2008, proving that he still hadn't lost his vocal dexterity and musical touch.